Values

Nothing meaningful was ever accomplished in the short term.

These values are our directional signposts. They are not dogma, but they guide us in our day-to-day decision-making. If we break them from time to time, that's fine, as long as it's a deliberate choice with a rational foundation.

1. Simplicity — Anyone can make things complex. We strive to make things as simple as they should be, but no simpler.

2. Long-Term Thinking — We make decisions based on the long term — even if that means hard work or difficult choices.

3. Clarity — We prioritize ideas that are easy to understand and convey to anyone.

4. Attention to Detail — The small things are the big things. We take pride in our attention to detail.

5. Customer Obsession —We don't have investors, so we must have an incredible focus on our customers.

6. Deep Work — We value collaboration, but we know that quality requires time working alone, deeply.