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  1. Growth
  2. Sales Funnel

Conversion Rates

Inbound Conversion Rates:

  • Referrals: Convert to customers at a rate of approximately 60-90%.

  • Content downloads and trade show/webinar attendees: Convert at about 3-5%.

  • High intent form fills (e.g., "book a demo"): Conversion rate around 20-35%.

Outbound Conversion Rates:

  • For cold businesses (those who have never heard of you): Expect a conversion rate of about 3-5% from lead to customer.

  • For reactivation businesses (those you’ve failed to sell to in the past): An acceptable conversion rate is around 1-2%.

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Last updated 1 year ago

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