Conversion Rates
Inbound Conversion Rates:
Referrals: Convert to customers at a rate of approximately 60-90%.
Content downloads and trade show/webinar attendees: Convert at about 3-5%.
High intent form fills (e.g., "book a demo"): Conversion rate around 20-35%.
Outbound Conversion Rates:
For cold businesses (those who have never heard of you): Expect a conversion rate of about 3-5% from lead to customer.
For reactivation businesses (those you’ve failed to sell to in the past): An acceptable conversion rate is around 1-2%.
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